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A photo of Auschwitz-Birkenau appears in an American advert

Econ One, an American consulting firm, used a photograph of the Auschwitz II – Birkenau concentration camp as an advert on its Internet website. The text under the photo read: “Great work is the only kind that’s okay with us”.


The photo shows barbed wire and a guard tower from the death camp. The photograph promotes Econ One’s consulting services, excellent client service, budget control and lower costs.

Similar incidents have occurred in advertising before. Last year, the Estonian GasTerm illustrated its slogan with photographs of the camp in order to persuade customers that gas produced by the company was not poisonous. In January 2012, a gym in Dubai advertised with pictures of Auschwitz which read: ‘Kiss your calories goodbye’.